Marcos Herrera - Growth Product Manager

ABOUT MARCOS HERRERA

WHO AM I?

11 years of experience leading digital products growth, with a technical core and focus on user / core value delivery.

After 6 years as senior SEO Manager at businesses like eBay or Adevinta I consider myself as an SEO both with good strategic background and product vision.

Teaching, sharing my knowledge and getting involved on the communities is also one of my passions; as speaker on events at UK, Peru, or spain you will have a lot of opportunities to catch up with me, or you can always ping me about the Growth Master degree where I'm director.

CHECK MY CV

EXPERT IN

Always learning, but so far, I've mastered these skills:

Technical SEO

99%

Growth marketing

90%

Javascript

70%

Python

40%

Motorbikes

100%

Bushcraft

55%

Agile methodologies

90%

WHAT DO I DO

GROWTH STRATEGY

Focus on identifying your growth levers and activating them.

TECHNICAL SEO PROJECTS

Organic (SEO) acquisiton channel setup and performance.

PRODUCT STRATEGY

Focus on early Market Fit and AHA delivery.

TESTING FRAMEWORK DESIGN

Formats, system, structure, comm's, measurement and delivery.

GROWTH SETUP

From 0 to organisational growth starting by a NSM.

AD HOC CONSULTANCY

Specific problems require specific questions and answers. Ping me!

FEEDBACK

Marcos is a motivated, forward thinking and a technically excellent driver of growth. He is incredibly competent in understanding how best to use data and apply it at scale. An excellent problem solver! Marcos is extremely enthusiastic and knowledgeable with a willingness to share, I found him very inspiring. On top of this Marcos is fun and personable, he is a real team player and an asset to any organisation.
Elizabeth Ayers

Marcos is an extraordinary leader and visionary. He brought structure, culture and the vision to lead our large eBay Classifieds Group growth team to global success. Marcos encouraged me to be the best I can be as a team member. In my career, I have learned the most from Marcos. I look to Marcos as an inspiration and a phenomenal mentor. Put simply, Marcos is one of the strongest growth professionals and managers I have ever worked with.
Monika James Lee

De los mejores profesionales SEO que hay en el mercado. En poco tiempo encarrilo varios de los proyectos que teníamos más hundidos así como con sus informes y recomendaciones dio recursos y valiosos tips a las marcas del grupo. Se trata de alguien muy ordenado y metódico que además transmite una gran seguridad en el momento de comunicar. Estoy deseando volver a trabajar con él en un futuro. Cabe decir que es un gran SEO pero mejor persona.
Toni Villaró

Let's Growth